GIZ - Social Registry System Campaign

GIZ Lilongwe/GIZ Pretoria

Video Production, Animation, Social & OOH Campaign

Brief: Develop an accessible public awareness campaign for the Malawi Social Registry (MSR), helping communities understand how the registry supports social protection programmes and why household data collection is important. The campaign needed to simplify complex systems, address public scepticism, and communicate clearly in both English and Chichewa.

Outcome: Produced a series of bilingual animated explainer videos, supported by localised voiceovers, subtitles, and public information messaging. Through a human-centred visual approach and clear storytelling, the campaign helped build understanding of the MSR’s role in identifying households for social support programmes while promoting trust, transparency, and community participation.
Team:
Producer, Director:
Mzimasi Ndzombane
Client Contact: 
Wanginsani Kumalakwaanthu


Why the MSR Matters:



                                                                                                       

Social/Campaign Assets